“We Started to Focus on our packaging, and we recognized that we needed to make something that wasn’t about remaining poured, but that may be eaten the way bottle water was,” Swanson mentioned. “We made an ergonomic offer that customers would choose to drink out of, and launched in 2016.” https://waterinpaperbottles.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html