Hotel Group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like copyright or Booking.com. Mattel’s senior vice-president of Barbie and global head of dolls says she knows the “power” https://hyperbookmarks.com/story17527422/a-b-tests-f%C3%BCr-dummies
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